PEPPERFRY × KinnxEdge

Pepperfry app reputation case studyApp ratings improved
from ~3.9 to 4.4+.

Ongoing partnership

KinnxEdge manages Pepperfry’s app reviews, AI-powered replies, customer-issue ticketing, and social media reputation. The team reports ratings of 4.4+ sustained month on month.

Explore the impact

pepperfry.

Review management and AI replies
across both app stores.

4.4+App store ratings

APP REPUTATION · ASO · SOCIAL ORM

Pepperfry app screens showing furniture, home decor, and new releases

THE PEPPERFRY EXPERIENCE

CLIENT: Pepperfry
INDUSTRY: Furniture & home decor
MARKET: India
THE PARTNERSHIP: Ongoing reputation & growth

01 / THE CHALLENGE

Improve app ratings and manage customer feedback.

Pepperfry helps customers discover furniture and home decor. For a business where confidence shapes the purchase, every review, rating, and interaction becomes part of the brand experience.

When the partnership began, app ratings were around 3.9 on Google Play and the App Store. The opportunity: bring app reputation, customer responses, search visibility, and social engagement into one sustained effort.

02 / OUR APPROACH

Manage reviews, automate replies, and follow up on complaints.

KinnxEdge combined app review management, AI replies, issue ticketing, app store optimization, and social media ORM.

01APP REPUTATION

Manage App Store and Google Play reviews.

KinnxEdge managed reviews and ratings across Google Play and the App Store, combining ongoing engagement with its organic community in India and a consistent approach to customer feedback.

Explore app reputation

02REVIEW MANAGEMENT

Automate positive replies and ticket negative feedback.

AI-powered replies gave positive reviews an immediate response. Negative feedback entered a ticketing workflow, giving the team a clear path to follow up on customer concerns.

Explore review replies

03APP STORE OPTIMIZATION

Optimize keywords, metadata, and creatives.

Keyword research, metadata optimization, and creative A/B testing supported Pepperfry’s app store visibility. Ongoing competitor analysis helped the team refine its approach.

Explore ASO

04SOCIAL REPUTATION

Manage social media reputation across four channels.

The engagement extended to social media reputation management across LinkedIn, X (Twitter), Facebook, and Instagram, with ongoing community engagement and brand interactions.

Explore our approach

FROM FEEDBACK TO FOLLOW-THROUGH

Reply to positive reviews.
Escalate customer concerns.

A customer leaves a review

POSITIVE FEEDBACKAI-powered reply

A timely acknowledgement.

CUSTOMER CONCERNSupport ticket

Routed for team follow-up.

03 / THE IMPACT

4.4+ app ratings, sustained month on month.

Progress built through consistent reputation management, with the work continuing today.

APP STORE & GOOGLE PLAY

~3.9At the start4.4+Sustained month on month

Improved app ratings across both stores.

BEYOND THE RATING

Higher social engagement and faster review replies.

Higher social engagement, timely review responses, and an ongoing process for customer concerns.

Rating figures and ongoing engagement outcomes reported by the KinnxEdge team for this case study; ratings may vary over time.

The work continues

KinnxEdge continues to manage Pepperfry’s app reputation and social media ORM, bringing the same attention to each new review and conversation.

Improve your app rankings
and review management.

Work with KinnxEdge, an app store optimization agency, on your next stage of growth. Explore our ASO services or app reputation management approach.

Discuss your app’s ASO goals

Pepperfry app reputation case studyApp ratings improvedfrom ~3.9 to 4.4+.