INDIABULLS SECURITIES × KinnxEdge

Indiabulls Securities ASO case study50+ keywords.
From unranked to Top 50.

App store optimization

KinnxEdge helped Indiabulls Securities move more than 50 previously unranked keywords into the Top 50 across the App Store and Google Play.

Explore the impact

Indiabulls Securities

Keyword optimization across both app stores.

50+Keywords moved into the Top 50

KEYWORDS · CREATIVES · REPUTATION

Indiabulls trading app screens showing charts, portfolios, and market indices

THE INDIABULLS APP EXPERIENCE

CLIENT: Indiabulls Securities
INDUSTRY: Financial services
MARKET: India
PLATFORMS: App Store & Google Play

01 / THE CHALLENGE

Improve keyword rankings for a financial services app.

Indiabulls Securities operates in a competitive financial services category, spanning stock broking, commodities, and investment services. Its app store presence needed to make that offering easier to discover.

The program targeted more than fifty previously unranked keywords. Alongside search visibility, the team focused on stronger listing creatives and consistent review management across both app stores.

02 / OUR APPROACH

Keyword optimization, creative testing, and review management.

Keyword strategy, acquisition, creative testing, and customer feedback working together.

01KEYWORD STRATEGY

Research and optimize finance keywords.

Researched high-potential finance and stock-trading keywords, then optimized metadata across both platforms. Competitor analysis supported the wider ASO strategy.

Explore app store optimization

02COMMUNITY ACQUISITION

Run community keyword-install campaigns.

The campaign included incentivized community keyword installs as part of the existing acquisition program, alongside metadata and creative optimization.

Explore keyword installs

03CREATIVE OPTIMIZATION

Test screenshots, icons, and promotional videos.

Designed and A/B tested screenshots, icons, and promotional videos to improve how the app’s value was communicated and support download conversion.

Explore creative testing

04REPUTATION MANAGEMENT

Respond to reviews and address user feedback.

Responded to reviews and addressed user feedback, supporting stronger app ratings and a consistent approach to customer engagement.

Explore app reputation

03 / THE IMPACT

50+ keywords reached the Top 50.

The original case study reports stronger keyword visibility, improved conversion, and better app reputation.

KEYWORDS IMPROVED

50+

Previously unranked keywords reached Top 50 positions.

RANKING MILESTONE

Top 50

Targeted keywords gained visibility across both stores.

PLATFORMS SUPPORTED

App Store and Google Play launch and ASO management.

Results reported in KinnxEdge’s original Indiabulls Securities case study. These describe the campaign outcome, not live app store rankings or guaranteed future results.

BEYOND KEYWORD RANKINGS

A/B-tested creatives improved download conversion, while consistent review management supported stronger ratings. Search visibility and the customer experience were treated as parts of the same effort.

Improve your app rankings
and review management.

Work with KinnxEdge, an app store optimization agency, on your next stage of growth. Explore our ASO services or app reputation management approach.

Discuss your app’s ASO goals

Indiabulls Securities ASO case study50+ keywords.From unranked to Top 50.